The Graph Brand Assets
Welcome to The Graph’s brand assets hub. Here you'll find The Graph’s official logos, usage best practices, press resources and more.
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Brand assets
The Graph’s brand assets package contains variations of The Graph logo, official color palette, font recommendations, and image resources.
Press kit
The Graph’s press kit contains a fuller range of resources for press outlets, including ecosystem and core dev logos, a boilerplate description, contributor bios and more.
Logos
Color palette
Primary colors
Secondary colors
Typography
The Graph’s official font is Euclid Circular A. When writing a heading, please use the Semibold font weight. For body copy, Regular font weight is best.
Euclid Circular AOfficial font
The Graph
Web3 wizards on a complex quest, joyfully know The Graph serves data best.
Euclid Circular A is a paid font
Looking for a free alternative? It is acceptable to use when Euclid Circular A is unavailable.
Image resources
The below images are free-to-use in community designs, though their usage does not infer any collaboration, partnership, or endorsement.
Brand name stylization
For a comprehensive guide on best practices writing about The Graph, please consult the ecosystem’s helpful resource: The Graph’s Style Guide.
Please do
- Capitalize each first letter of The Graph in all instances
- Capitalize The Graph Network when referring to the decentralized network
- Always retain “The” when naming “The Graph” or “The Graph Network”
Please don’t
- Use partial names for The Graph (such as Graph or Graph Network)
- Use “protocol” as part of the name (i.e., don't refer to it as The Graph Protocol)
- Refer to The Graph by its token name (GRT)